Unlocking the Power of Unity: Beam Consolidated
In the ever-evolving world of marketing and branding, the ability to create a seamless and compelling identity for a diverse range of products is a challenge that requires both creativity and strategy. GIANT Creatives recently had the privilege of embarking on an inspiring journey with BEAM Consolidated, the Leading regional company specialising in manufacturing a wide array of premium construction materials, including gypsum powder, gypsum boards, fiber cement boards, and composites.
BEAM Consolidated faced a unique dilemma – they had a robust lineup of construction materials, each with its own distinct brand identity. Marketing and promoting each product individually proved to be an uphill battle. Recognising the need for a transformation, they took a bold step forward by deciding to unify their offerings under a single brand: "BEAM Consolidated."
Our journey with BEAM Consolidated began with the task of not only establishing the new brand but also imbuing it with a personality. We envisioned Brand Consolidated as a living entity, complete with likes, dislikes, fashion sense, preferred mode of transportation, tone of voice, and character traits.
This imaginative exercise served as the foundation for the comprehensive marketing campaign that followed.
The campaign kicked off with a captivating video introduction called "BEAM Genesis." This video transported viewers through the evolution of construction, from ancient times to the modern era. With the tagline, "BEAM Consolidated – The Power to Build," the video set the stage for a powerful and unified brand message.
To highlight the unique characteristics of their gypsum boards, BEAM Consolidated, in collaboration with GIANT Creatives, produced a series of entertaining and informative comedy episodes. These episodes showcased the gypsum boards' traits, such as fire resistance, shock resistance, moisture resistance, and anti-seismic properties. This approach added a touch of humour and memorability to the brand's messaging, making it relatable to a wider audience.
BEAM Consolidated also wanted to engage with their audience during special events and holidays. GIANT Creatives designed and produced special ads that aligned the brand with major events like the World Cup. These ads effectively blended the essence of the event with the brand's identity, creating a sense of celebration and connection.
For a fast-paced, dynamic introduction to their product lines, GIANT Creatives crafted visually stimulating and mesmerising videos that provided general information, piquing the interest of potential customers and setting the stage for a deeper dive into each product line.
With a commitment to educate their customers, BEAM Consolidated and GIANT Creatives collaborated on in-depth product videos. This content offered a detailed examination of each product line, providing a valuable resource for those seeking specific information.
To cater to a diverse audience, GIANT Creatives developed a series of informative tutorials on how to use and implement BEAM Consolidated's products. These tutorials ranged from short, engaging reels to longer YouTube tutorials, often complemented by informative animations. The goal was to empower the audience with the knowledge needed to make informed decisions.
GIANT Creatives not only helped crafting BEAM Consolidated's brand identity but also chronicled their journey through memorable events. From exhibitions and client appreciation dinners to holiday gatherings and factory visits, our event coverage was a vibrant narrative that celebrated the heart of BEAM Consolidated.
Our event coverage was more than a record; it was a testament to the essence and values of BEAM Consolidated, celebrating the moments that truly mattered in their journey.
GIANT Creatives was instrumental in advancing BEAM Consolidated's content strategy by deploying cutting-edge technology. We harnessed the power of AI, implementing AI voice-overs and AI avatar presenters to infuse content with innovation and engagement. Our expertise in scriptwriting, brainstorming, consultancy, talent acquisition, and operational efficiency ensured a holistic approach to content creation, while our adoption of the latest technological advancements elevated BEAM Consolidated's market presence and brand impact.
At GIANT Creatives, we take immense pride in our role as a partner in our clients' success, and our journey with BEAM Consolidated is a testament to the power of imagination, creativity, and strategic marketing. Together, we've unlocked the power of unity, and we look forward to continuing to shape the future of branding and marketing for our clients.
