Transforming Sports Media Production: VAHA - A Success Story.
In the dynamic world of media production, it's not just about delivering content but also about revolutionising the way it's created and managed. At GIANT Creatives, we take immense pride in sharing the remarkable success story of our collaboration with VAHA, a sports content streaming company that has taken the world of sports training to new heights.
With studios in London and Berlin, VAHA had a mission to connect sports enthusiasts with their favorite athletes and training routines. They had the unique concept of shooting sports training content and streaming it via mirror screens to subscribers worldwide. However, this innovative idea came with its own set of challenges, primarily in the post-production phase. VAHA needed a trusted partner to take care of their video editing and content delivery within a tight deadline of 24 hours from streaming time. That's where GIANT Creatives entered the picture.
VAHA's business was a dual-operation with AM and PM shoots, demanding a streamlined and efficient post-production process to ensure timely content delivery. We embraced this challenge with enthusiasm and dedication.
At GIANT Creatives, we leveraged our expertise in media production to establish a seamless workflow. We understood that timely delivery was crucial for VAHA, and we didn't disappoint. We implemented a robust system that not only managed post-production efficiently but also facilitated the production process itself.
In addition to our video editing and content delivery services, we provided VAHA with a range of specialized services to enhance their training content:
We created custom photo covers for each video uploaded on the mirror screens using the latest photo retouching tools. Our goal was to ensure that the visuals looked their best on the mirror screens.
We offered consultancy on framing to ensure the trainers always stayed within the frame during their training sessions. We also provided guidance on camera and lighting settings to optimise the video quality.
We prepared audio equalisation (EQ) settings tailored to each trainer's voice, ensuring that the EQ adjustments were automatically implemented on their audio recordings during training sessions.
We designed custom color lookup tables (LUTs) for each trainer to ensure they appeared at their best in the training sessions, enhancing the overall visual experience.
Last but not least, we revolutionised the management of VAHA's production process using an innovative approach. Our custom Airtable solution played a pivotal role in automating and streamlining their workflow. The system provided the following features:
Instant notifications were sent to all relevant teams whenever a session was scheduled, shot, or edited, ensuring real-time communication and collaboration.
Each team received their daily tasks automatically, complete with file naming conventions and deadlines, for a highly organised production process.
Everyone involved had access to a comprehensive overview of the entire production process, with a detailed task list for each individual to ensure efficient execution.
Our partnership with VAHA wasn't just about delivering videos; it was about growing together. We learned from each other, adapted to their evolving needs, and became an integral part of their journey.
This success story with VAHA is a testament to the power of innovation, adaptability, and collaboration. At GIANT Creatives, we're not just a service provider; we're a partner in our clients' success. We are proud to have played a pivotal role in helping VAHA redefine sports media.
As we continue to drive innovation and excellence in audio-visual and media production, we remain committed to delivering remarkable solutions to our clients. Our success with VAHA is just one example of what we can achieve together. Together, we'll continue to shape the future of media production.
