In the midst of Lebanon's economic challenges, a digital hero emerged to transform the way we send and receive money – Purpl. We were proud to join forces with Purpl, bringing their revolutionary vision to life and creating an impactful awareness campaign that echoes the needs of millions of Lebanese around the world.
Lebanese expats faced the dilemma of overpaying hefty fees through traditional money transfer services, grappling with unfavorable exchange rates and additional beneficiary fees. Purpl became a digital solution designed to empower users by providing instant cash withdrawals in USD that are two times cheaper than usual money transfer companies all while sidestepping the bureaucracy of traditional banking.Our collaboration with Purpl wasn't just about creating content; it was about weaving a narrative that resonated with the Lebanese diaspora. We embarked on a creative journey, crafting a vibrant stop-motion infographic that captured the essence of Purpl's mission and foundation. This fun and engaging piece served as a beacon for the digital revolution that was about to unfold.Understanding the need for clarity in this digital era, GIANT Creatives also delved into producing a comprehensive user review. Step by step, we explained how the app functions and guides users on smoothly withdrawing their money. This user-centric content aimed to bridge the gap between technology and user experience, ensuring Purpl's accessibility for all.In the spirit of democratizing cross-border transfers, we created compelling call-to-action videos for both Purpl's website and app download. These visuals were not just about functionality; they were a call to join the movement – a call to be part of a financial revolution that breaks free from traditional constraints.
As we celebrate the success of Purpl's launch, we recognize the shared vision of innovation and positive change. At GIANT Creatives, our collaboration with Purpl exemplifies how creative storytelling and user-focused content can drive meaningful impact. We look forward to continuing our journey with Purpl, empowering individuals, and reshaping the narrative of cross-border transactions. Join us in this digital revolution – where every click, every download, and every user is a step towards a more inclusive financial future
